OpenAI's GPT Store Set to Fail Developers Due to Pricing and Competition
Meta Description: OpenAI's new GPT marketplace offers creators an unsustainably low revenue share compared to rival prompt stores. Find out why their model fails to attract developers.
OpenAI's GPT Chatbot Marketplace Fails to Provide Value for Developers
OpenAI recently launched a marketplace for buying and selling custom GPT chatbots. However, the company’s approach overlooks key factors needed to sustain a healthy bot marketplace. As a result, OpenAI’s platform provides little long-term value for bot creators or consumers.
Unsustainable Pricing Model for Chatbot Sellers
One major flaw in OpenAI’s chatbot marketplace is the pricing model. OpenAI takes a 30% commission on all sales, leaving creators with just 35-50% ofRemaining revenue. This means sellers see minimal profit even for popular bots.
For example, a $10 chatbot would earn its developer only $3.50-5.00 after OpenAI’s cut. The time and resources required to build quality bots far exceeds such low earnings potential. This unsustainable revenue share will discourage creators from engaging with the platform.
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Specialized Platforms Offer Better Value
Competitors like BotMart and BotList cater specifically to chatbot developers' needs. These platforms take smaller commissions, allowing creators to earn 70-80% of each sale.
Specialized bot marketplaces also build community features where developers can get feedback, collaborate, and support one another. OpenAI’s generic platform lacks any community-building tools.
Established Bot Creators See No Advantage
Experienced bot developers who already profit from their skills gain nothing from OpenAI’s platform. The high fees reduce their earnings, while the lack of community isolates them from peers.
These creators often sell exclusive bot subscriptions directly to consumers. Others operate bot training courses and resources. OpenAI’s marketplace provides no benefit they don’t already receive themselves.
Failure to Cultivate Shared Knowledge
Perhaps most importantly, OpenAI’s chatbot platform fails to cultivate shared knowledge between creators. Conversational AI thrives when developers collectively build on breakthroughs.
But OpenAI rejects any collaborative spirit with its isolated, impersonal bot warehouse approach. Without a community, creators are denied the very resources that help improve GPT bots over time.
No Buyers Without Seller Value
Because OpenAI overlooks chatbot creators’ needs, the consumer side of the marketplace suffers too. Without quality, original bots to purchase, users will not return after initial curiosity fades.
For any digital marketplace to succeed, it must provide balanced value between buyers and sellers. But OpenAI skews heavily in favor of short-term profit over supporting creators.
Essential Changes to Avoid Irrelevance
To remain competitive, OpenAI needs significant changes:
- Raise creator revenue share to 60-70%
- Build social features like user profiles and discussion forums
- Develop transparent content guidelines with creator input
- Eliminate submission fees to incentivize participation
- Proactively reach out to talented chatbot developers
- Provide creators with sales and performance analytics
- Give creators more control over bot pricing and marketing
Without becoming creator-centric, OpenAI’s chatbot marketplace will gradually lose its limited initial supply of quality bots. Competitive platforms are already embracing the community-first approach essential for long-term sustainability.
Conclusion: Evolve or Fail
OpenAI’s current chatbot marketplace does little to attract or retain skilled bot creators. Meanwhile, specialized competitors are building superior platforms tailored specifically for conversational AI developers.
The release of OpenAI's new GPT models presents three key opportunities to make money:
Building custom GPTs to list on OpenAI's marketplace. This allows creators to build unique GPTs using private data and sell access to them. However, low-hanging fruit GPTs will get commoditized quickly and OpenAI may integrate the most popular ones into their own products.
Creating an AI agency to build custom GPT solutions for businesses. This involves learning to implement GPTs via the Assistant API, picking a niche, reaching out to offer free builds, then charging for services. It allows capitalizing on demand from businesses wanting own GPTs.
Becoming a freelancer to develop GPT solutions for AI agencies. As agencies scale to serve business needs, they'll need developers who can effectively build custom GPTs via the Assistant API. Python and JavaScript skills are valuable here.
In summary, the three opportunities center on utilizing new GPT capabilities to create specialized GPTs, either to directly sell access, provide as a service to businesses, or build for AI agencies as a freelancer.
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